Happy Honda Days and Toyotathon are always a good way to draw in year-end shoppers, but this year at Thanksgiving, the conversation about cars will probably centre more around Hyundai and Amazon’s new partnership, which will allow the manufacturer to sell its cars on the enormous Amazon.com website beginning in late 2024.
Although Amazon was not the first online retailer to sell cars, it is still a significant event given that it is the biggest online retailer globally. Customers will have the ability to focus their search by model, trim level, colour, and features of vehicles that are available in their area. Then, using Amazon’s system directly, they can select their favourite vehicle and complete the online checkout process with the financing and payment options of their choice. After the sale is finalised, each customer’s local Hyundai dealership will handle pickup and delivery. Other brands are anticipated to be sold on the website of the massive retailer subsequently.
Although there is a tiny Vehicle Showrooms section on Amazon that directs users to car dealerships to finalise a transaction, this Hyundai partnership is the first where you can buy the vehicle entirely through Amazon. Car and Driver was informed by a Hyundai representative that after the feature launches, dealers will be able to list the whole Hyundai lineup on Amazon. Hyundai also informed us that transactions will take place at the list price, with dealers determining the price that shows up on Amazon. That implies you won’t be able to save any money on your new Hyundai by fumbling with your web browser. Who knows, though? Perhaps your favourite podcast will offer an online coupon that you can use.
